The House

A fashion house born in Thiès, bringing Senegalese craftsmanship into dialogue with a contemporary aesthetic.

GarmentsborninThiès,cutfromSenegalesecraftsmanshipandmadeforthosewhodaretoshowtheirpersonality.

History

Born in Thiès in 2016, Mass'Attitude explores the meeting of African heritage, vintage influences and contemporary elegance.

The House does more than create garments: it tells stories, highlights African cultural heritage and contributes to the reach of Senegalese creativity.

For over ten years, its creations have championed African textiles, artisanal techniques and a modern vision of fashion, for local and international clients.

The journey of Massamba Diongue

Massamba Diongue

The founder's journey: from learning to sew in Thiès to Mass'Attitude.

Discover his journey

Craftsmanship

Fashion designed to showcase local talent and know-how.

Massamba Diongue fitting an outfit on a model in the workshop

Our mission

  • Create elegant collections inspired by African cultures.
  • Showcase Senegalese artisanal know-how.
  • Promote young fashion talent.
  • Develop sustainable, authentic and innovative fashion.
  • Position Senegal as a creative destination in Africa.

To make Mass'Attitude an international reference in contemporary African fashion, able to inspire the great fashion houses while showcasing the artisans and talents of the continent.

News

The House's events, press and collaborations.

Thiès Fashion Show

The fashion event founded by Mass'Attitude, bringing together designers, artisans and institutions.

See the event

Press & Partnerships

Buyers, media, institutions and sponsors: let's work together.

Collaborate