Massamba Diongue

A vision, an attitude, a signature.

Massamba Diongue, founder of Mass'Attitude

A vision, an attitude, a signature.

Apassionatemakerturneddesigner,entrepreneuranddriveroffashioninSenegal.

  1. 2008Originally from Thiès, he discovers sewing through an apprenticeship and gradually builds his craft.
  2. 2016He founds Mass'Attitude, a brand exploring the meeting of African heritage, vintage influences and contemporary elegance.
  3. Thiès Fashion ShowHe founds the platform that brings designers, models, artisans and cultural players together around fashion and creativity.
  4. 2025Mandela Washington Fellow.

Through his creations, Massamba Diongue stands for fashion that goes beyond clothing: a way of expressing personality, identity and uniqueness. Each piece is designed so that the person wearing it can fully recognise themselves in their style.

Today, through Mass'Attitude, he pursues one ambition: to make a contemporary African elegance, authentic and accessible, shine from Thiès to Senegal and the world.

The House

A house born in Thiès and the journey of its founder, Massamba Diongue.

Discover the House

Thiès Fashion Show

The fashion event founded by Mass'Attitude, bringing together designers, artisans and institutions.

See the event